What is the future of Digital Marketing with Artificial Intelligence?

Introduction

Digital marketing is a type of marketing that uses digital technologies to trade products and services using the internet. Display advertising in websites sets the best example. It is a vast and diverse field of marketing. Since the number of users on the Internet increases every time, marketing becomes much more comfortable as it is easy to connect with more people at the same time.

The use of Artificial Intelligence in a digital marketing agency is a concern for many marketers and the reason why they are adopting it slowly. It is because of increasing public demand for products and enthuses a specific technology-centric idea into the market.

According to recent strides, the AI market is expected to grow at an annual growth rate of 53% from 2017 to 2024.

What is Artificial Intelligence?

AI or Artificial Intelligence is the process by which computer scientists help the computer think intelligently. It is by far the most admiring commendable research area of computer science. Nowadays, many firms in India have adopted AI technology because of the most profitable outcome of this technology.

The computer can learn from the experiences and would suggest variable outputs in regard to your opinions. It is by far the most robust field to study but the most highly paid job. Computer scientists want their AIs to be as intelligent as humans are.

Making an intelligent system that can be implemented in any sector is the advantage of this field. It is highly recommended that company professionals acquire this system so that less workforce could empower the corporation to reach legitimate heights of the market. The use of Machine Learning in Data Analytics sets the best example.

How is it changing the face of digital marketing?

1. Understand your audience better: Reading audience reports can be a better option for a company. The audience response could help the company to know the crowd demand and utilize it to develop products and be the first to publish it in the market. Twitter is the best example in this case. It uses comments to know the public sentiment and uses it to alter. These days even a growth hacking agency also refers to audience reports.

2. Improve user experience: AI can be used to interact with the user personally and understand the issues. It can be used to develop a particular product and curtail human involvement in a grievance cell.

3. Effective marketing: The software which develops marketing solutions and crosschecks relative data outputs, which are fundamentally beneficial in decision-making matters, can help prosper profits and go higher.

4. Increase productivity: Productivity measures the input levels and depending on that the output target levels are reached. With useful tools for marketing, reaching a million users at the same time is not a significant factor nowadays. With cloud computing and artificial intelligence, innovations can take strides.

5. Increases ROI: “Reducing expenses improves return”- An excellent ROI concept that drives every business.

Implementation of AI in Digital Marketing:

1. Personalized Product Recommendation

AI can give the user search results about recommended products that could help one decide the best outcome according to one’s needs. The Amazon Assistant sets the best example.

2. Creating and generating Content

An AI can depend on data collected from the internet that are explicitly available via kaggle.com or any other websites and make its algorithm to solve real-life problems related to increasing company shares in her market that are very valuable for a company.

3. Writing Reports and news based on data and information

An AI can analyze data and invent issues regarding the data. For example, on Twitter, the AI recognizes public sentiment and gives the result as a datasheet saving privacy of users and selling it as a high price to organizations.

4. Automatic Content Creation

It can generate its content by studying data and information and can write reviews and know what others are trying to say.

5. Email Marketing

This is a critical point as companies advertise their product publicly so that the selling index increases at a constant rate. It is highly recommended that AI is fed with lots and lots of email data so that it can email only those persons suitable for the product.

For example, an online marketplace could give text messages to only those persons who are eager to buy.

Restructuring data and dividing them into subdivisions so that which people are suitable to get the message can be easily identified.

This saves company costs to a large extent.

6. Digital Advertising

Advertising users about those products which they recently searched are the best way to sell products. Notifying them about newer products is very common in Google Ads. Amazon products are often listed on websites that you don’t expect at all. This is how AI can regulate data and prosper newer technologies so that its advancement and usability becomes easier.