Why Are Most of the B2B Companies Choosing Software Sales Outsourcing?

B2B companies are businesses whose main products/services are supportive of other companies. SDR (sales development representative) goal is to help B2B companies set up their sales pipeline, researching leads, cold calling (in some cases), and develop target lists.

Sales outsourcing companies has many benefits which we are going to learn about in this article. There are mainly three reasons for outsourcing them, let us look at those points one by one: -

• Save Money

In 2018 SDR, the average turnover rates stood at 39%, and higher for high-growth Companies, with the majority of these being made end up in involuntary terminations. Outsourcing to well trained and established companies can increase the success rates and prevent financial stress.

Training, hiring, and managing are expensive; secondary factors such as office space, insurance, etc. can cost a lot. The cost of an employee can climb to 1.25 -1.5 times their salary. This does not take into account the various equipment needed, such as computers and ACs.

ROI (return of investment) seems to be quite slow. The average calculated by The Bridge Group found that it can take up to 3.2 months. And many SDR teams often leave the company after a year or two, which again can affect productivity as it takes time for newcomers to become familiar with the internal infrastructure and workings.

• Focus on Closing

Outsourcing can keep your sales team focused on more important matters, i.e., closers. Talented sales teams are challenging to find, train, and maintain; it would be a waste for them to focus on more trivial matters such as cold calling, for which they are surely overqualified.

They need to focus on pitching their products and services, setting up appointments and prospects. These are dependent on professionally persistent call cadence, and determining a suitable time interval between touches that can vary from prospect to prospect.

To achieve the necessary cadence and qualify more leads, any growing B2B organization needs a dedicated and persistent appointment setting team.

• Discovering new approaches

Start-ups need to find new methods and approaches to scale their business and to expand into new markets. An appointment setting is an extremely efficient way to check for market validation. SDRs are really helpful as they can operate without limitations and the cost of a broad-sweep marketing effort.

Sometimes outsourcing appointment setting is a cost-effective way of finding a well suited SDR team; this can save you a lot of money if you are new and have little experience in this field. This is greatly helpful as the demand for SDRs has increased several-fold, and the required experience in that role has declined a massive 45%. Identifying and training an SDR is crucial, and outsourcing is the best solution.

It is essential to make sure that the outsourcing company is reliable, trustworthy and can deliver on time, as your business is going to depend on it a lot, a good company can provide your business with valuable knowledge, experience, and a proven process developed over many years. This can help your company focus on what you do the best.